Target audience - My production

Target Audience

The target audience I have chosen for my production is 15-35 year old's this is because of the channel it is going to be broadcast on and because it should meet the brief. Using the socio-economic group I have identified that the audience will be C1, C2, D and E. My target audience will be a mixture of the Struggler's, the Resigned, the Aspires and Main-streamers. My production will be pre-watershed which means it will be broadcast on television before 9:00pm, this also means it can not contain any sex, drug or violence use. Crime drama's such as Luther and Dexter is what we are aiming to work towards, we aim to make it more modern and more suitable for people aged 15-35 with less use of violence but still very mysterious and creepy.

Focus group write-up

Our focus group took place in school with our media class during one of our media lessons. We spoke to our class and Mr Halsey and pitched our idea. This included, speaking about our settings, and introduction to our main idea, characters, audience and the channel we would be broadcasting it on. The class with the teacher commented on how we should improve it and what they thought about it.

We decided to base our storyline on a serial killer crime drama, taking programmes such as Dexter and Luther as guidelines. The serial killer is going to be a male (Vinesh), he goes out of his way to commit a series of murders of around 3 people. The clothes we have decided on him to wearing are, smart trousers, shirt, blazer. Our location would be based around Central London. Not too much violence will be revealed as it is pre-watershed, therefore the crimes he commits will be deadly but not consisting of blood or any use of dangerous items such as knifes.

Our show will be broadcast on E4 on a Sunday evening at 8:30-9:00pm, this is because most people are home on a Sunday, they have spare time and it will pull in more viewers. Our target audience is 15-35.

The points we considered, that were said during the focus group were as such:

1. Sunday is a family day and family's with young children don't want to watch serial killer programmes.
2. Dexter has a playful feel, will your production add moments of comedy to it.
3. The serial killer has to be instantly liked, or the audience would not be able to relate themselves with him. He could help someone cross the road, has to have a bubbly personality so the audience like him straight away and can't imagine him doing anything wrong.
4. How are we going to show the murders?, can't be so violent as the show has to be broadcast pre-watershed.
5. Will shows that were broadcast in America, work in this country?
6. Title sequence could follow after the serial killer's name - (VINESH?)
7. We should consider watching the slender-man for inspiration.

From this discussion, our group considered taking a lot of things on board, things we hadn't thought about, the comments we received were positive and helped us work and change a few elements. Another thing we discussed was that the production will only last 2 minutes so how will we show so much in such little time, within our group we adjusted a few things and made sure that everything will fit into 2 minutes. I also read about the slender man, now I know what some people meant in the focus group and I think it really got me thinking about what we need to do and how we can relate it.