Audience Theory

 What do you primarily use the media for: entertainment, information or something else?
- I personally use the internet for information and education. I enjoy reading the news on my phone app, and I enjoy reading OK news which is gossip news. I do not use the internet for entertainment as I am not on any social networking sites but I do own a phone which has 'Whatsapp' messenger which counts as socialising. I use the internet when doing my work for basic research or even when looking up media theory's as nowadays everything is available on the internet. Other media such as the TV, I use as a form of entertainment as when I'm bored that's what I enjoy doing. On the other hand, every morning I watch the news on the TV which includes me using media for education.

To what extent do you feel dependant on the media?
- I believe I am very dependant on the media this is because, I take my phone everywhere I go which shows I can't live without it. If I'm not using my phone I'm using my Ipad, or watching the TV which are other forms of media, this shows that I am very dependant on the media. Sometimes not having the internet limits my chances of doing homework which again shows how dependant I am on the media.

Has my dependence on the media changed over the last 10 years
I think my dependence on the media has changed over the last 10 years, this is mainly due to a broader technology now, 10 years ago phones did not have news app's, there wasn't many social networking sites, and there was no tablets/pads. Over the last 10 years the technology has become more wider in a sense that phones now have apps which have networking sites, you can read the news on your phone, you can find out about the latests trends and much much more.

Explorers Feedback - C+

Feedback -
WWW: In my opinion our power point was good, it covered all the aspects of the what we were asked to do such as print, media and general information about the couple.

EBI: In our powerpoint we could of had less text on the slides and had just bullet points which would of made it easier for others in the classroom to read. Secondly we could of had a less funky background and kept it simple which would again have made it easier for other people in the classroom to read.

Reformers - Dove Self-Esteem Programme

This advert shows change, I used it because I think it fits well with the Reformers because they are the people who want to be like everyone else and fit into the 'popular groups'.

Succeeders - Micheal Kor's Campaign.

This advert is for the succeeder's, it is a Micheal Kors advert, this brand is highly known for its price and quality. This advert relates to the succeeder's because they have money and can afford such expensive high quality products.

Resigned - Specsavers Advert

This advert is aimed at the resigned. During the end of the advert the '30% off for under 70's' highlights they are living on pensions and don't have huge amounts to spend.

Mainstreamers - Tab Advert

This advert shows a family of four enjoying life as it comes, it is the ideal 'happy perfect family'. This advert would aim to the Mainstreamer's because they are usually associated as being a happy family. The product they are using is a Tab which show's they are financially stable to afford this product.

Explorers - Turkey

This advert shows many adventurous places within turkey with a couple exploring them. This is aimed at the explorers as they want to go out and explore the place. This holiday is also a low budget holiday you don't need much money. This sort of holiday is usually associated with couples aged 21-35.

McDonalds advert - Struggler's

This advert is for the strugglers, this show's their everyday lives, the advert is also aimed at a younger generation. The sign with the 'Free wifi available here' show's they can't afford internet on their mobile phones. Mcdonald's is usually associated with the working class, as it is not high class food.

Range Rover - Aspirers

This Range Rover advert is aimed at those who aspire to have a certain image and are very materialistic when it comes to buying things. They are the middle class people. The colour of the range rover is black which shows elegance and professionalism.

The Task
We were given a task, called the preliminary exercise, this was given to us so that we become familiar with using the camera's for our actual media c/w. This involved shooting a 180 degree rule which involved two people having a conversation and a match on action, the exercise was supposed to last about 30 seconds. Our clip was basic, 2 people having a conversation which created suspense and made the audience think about 'what is going on', this also created enigma. We also had 1 person lying under the table and then the clip ended, this was kept short and simple as it was just an exercise task. The person lying on the floor had his eyes closed which automatically made the audience think 'what has happened'.

WWW:
I think our clip was shot well considering this was the first time we used the camera's. We all had a part to play in the clip so that everyone had an equal chance of getting involved, Vinesh was good with camera-work therefore he wanted to shoot, me and Vandna were in the conversation during the start of the clip and lastly Ishan was the one lying under the table. Our media exercise was based on creating enigma which was done well, this was done when Ishan was lying under the table with his eyes closed. The 180 degree rule was used correctly as when me and Vandna were talking and it looked like we were opposite each other, thus meant we broke the 180 degree rule. Before we started filming we decided that we would use (ECU) Extreme close-up, we successfully stuck to our plan and used this shot various times, one of them was when Ishan was lying on the floor and the camera zoom's onto him. During the end of the clip we used a transaction, which was a 'fade' this was used to fade out of Ishan's face and end the clip.

EBI:
When me and Vanda were having a conversation, there was too much space between the two of us, this was due to the table being bigger, there was also images/portraits in the background which meant that audience could loose focus and concentrate more on what is in the background rather than the two people having the conversation. For our actual coursework we will take in consideration that having things in the background could loose audience focus. Secondly the lighting in the room was not good, therefore it made Vandna's side of the room look darker and made mine look much brighter. The lighting issues made the clip look un-professional

Psychographic's Powerpoint - Explorers

Gillian Dyer

Gillian Dyer suggests that (Advertising as communication Routledge 1988) advertisers use, among other techniques, she uses the following lines of appeal. They use images of reference to these things that tap into our desires, and possibly fears.

- Happy Families - Usually associated with middle class people, everyone is happy and family is stable.

- Rich, luxurious lifestyle - aspirational.

- Dreams and Fantasy.

- Success, Romance and Love

- Elite people or experts

- Glamorous places

- Successful Careers

- Art, Culture and History.

- Nature, Nature World

- Beautiful Women- Men and Women like looking at beautiful women on posters, men admire them for how they look and women admire them to be like them.

- Self importance and pride.

- Comedy and Humour 

- Childhood.

My Five Brands.

Hollister - This is a clothing shop that comes across as successful, love and romance. Hollister clothes and products and not cheap therefore only those with a successful career can afford to buy them. The image of the man and the woman indicates love and romance, this shows that by wearing their lingerie and swimwear can bring romance and love into your life. According to Gillian Dyer's lines of appeal beautiful women are also associated with this image as men will admire her and other women would want to look like her.

10 words - Hollister is a successful brand name that is widely popular.1 word - Dreamy.

Range Rover is a car company that is well-known for the price, comfort and pride. Many people aspire to have such a car. Range Rover could fit into several lines of appeal such as, self-importance and pride, this is because rich people who can afford the Range Rover see this as a pride as it being such a popular and elegant car. Successful careers also appeals to this brand because successful people who work day and night to earn a big name can afford the Range Rover. The car company itself has been through a successful career.

10 words - Range Rover is a brand about rich and luxurious lifestyles.

1 word - Elegant.

Mother care is a brand oriented around happy families, childhood and love. This brand is a family brand which aims to keep young babies and mother's happy especially when they are about to give birth. The lines of appeal for this brand would be Happy families due to the mother smiling and looking pleased. It's purpose is to keep families happy by what they sell and to please newly expecting mothers. Mother care can also appeal to those with a successful lifestyle as the brand sells expensive products and those who are rich can afford such products for their kids.

10 words- Mother care provides for families to keep them satisfied.

1 word - Family.

Micheal Kors is a well known designer that designs watches, bags and perfumes.It is aimed at those with a luxurious lifestyle due to it being expensive. In the advert, beautiful women are shown advertising the products. According to Gillian Dyer the lines of appeal for this brand would be beautiful women, this is because men would admire them and would want to buy their products for their loved ones and women would want to be them therefore would want their products to be like these women. 

10 words - Micheal Kors can be seen as seductive, sexy and galm.

1 word - Beautiful.

Giorgio Armani is aimed at rich middle and upper class people. This is a well-known brand. For this Brand, Gillian Dyer's lines of appeal would be, Successful love and romance, this is due to the women biting the man's neck which shows successful love, this image portrays that if you buy this product you will have successful love in your life. Another line of appeal would be beautiful women and men, the models in this image will attract both men and women to buy this as women will be attracted to the man and men would be attracted to the women and. 

10 words - This brand sells products to keep everyone feeling loved.

1 word - Seductive.

Film Language Test..0

21st October 2013 - We had our film language Test on the movie, The Usual Suspect. We were shown a certain clip from this movie 3 times before we got time to answer the 4 questions. Each question was out of 12 and the exam as a whole was out of 48. The 4 sections that we had to answer were, Mise-en-scene, camera-work, sound and editing.

The main mistake I made in my exam was not answering the questions in order, this confused the person marking my exam and made it hard for him to understand what question was what. Another thing I could improve on was my time management, this could of helped me organise my work better. For next time I will revise before the exam so I am sure of everything.

Teacher's Feedback -
www: You actually make plenty of good, relevant points but you made a critical error..
ebi: You did not clearly number/mark each question, this made it very difficult to grade and it is vital to avoid this in a real exam.
- Next time, you need detailed notes and then clearly numbered answers. Aim for at least 3 paragraphs for each question.
- Try and use more media language and make sure you answer the question that is given.