Gillian Dyer

Gillian Dyer suggests that (Advertising as communication Routledge 1988) advertisers use, among other techniques, she uses the following lines of appeal. They use images of reference to these things that tap into our desires, and possibly fears.

- Happy Families - Usually associated with middle class people, everyone is happy and family is stable.

- Rich, luxurious lifestyle - aspirational.

- Dreams and Fantasy.

- Success, Romance and Love

- Elite people or experts

- Glamorous places

- Successful Careers

- Art, Culture and History.

- Nature, Nature World

- Beautiful Women- Men and Women like looking at beautiful women on posters, men admire them for how they look and women admire them to be like them.

- Self importance and pride.

- Comedy and Humour 

- Childhood.

My Five Brands.

Hollister - This is a clothing shop that comes across as successful, love and romance. Hollister clothes and products and not cheap therefore only those with a successful career can afford to buy them. The image of the man and the woman indicates love and romance, this shows that by wearing their lingerie and swimwear can bring romance and love into your life. According to Gillian Dyer's lines of appeal beautiful women are also associated with this image as men will admire her and other women would want to look like her.

10 words - Hollister is a successful brand name that is widely popular.1 word - Dreamy.

Range Rover is a car company that is well-known for the price, comfort and pride. Many people aspire to have such a car. Range Rover could fit into several lines of appeal such as, self-importance and pride, this is because rich people who can afford the Range Rover see this as a pride as it being such a popular and elegant car. Successful careers also appeals to this brand because successful people who work day and night to earn a big name can afford the Range Rover. The car company itself has been through a successful career.

10 words - Range Rover is a brand about rich and luxurious lifestyles.

1 word - Elegant.

Mother care is a brand oriented around happy families, childhood and love. This brand is a family brand which aims to keep young babies and mother's happy especially when they are about to give birth. The lines of appeal for this brand would be Happy families due to the mother smiling and looking pleased. It's purpose is to keep families happy by what they sell and to please newly expecting mothers. Mother care can also appeal to those with a successful lifestyle as the brand sells expensive products and those who are rich can afford such products for their kids.

10 words- Mother care provides for families to keep them satisfied.

1 word - Family.

Micheal Kors is a well known designer that designs watches, bags and perfumes.It is aimed at those with a luxurious lifestyle due to it being expensive. In the advert, beautiful women are shown advertising the products. According to Gillian Dyer the lines of appeal for this brand would be beautiful women, this is because men would admire them and would want to buy their products for their loved ones and women would want to be them therefore would want their products to be like these women. 

10 words - Micheal Kors can be seen as seductive, sexy and galm.

1 word - Beautiful.

Giorgio Armani is aimed at rich middle and upper class people. This is a well-known brand. For this Brand, Gillian Dyer's lines of appeal would be, Successful love and romance, this is due to the women biting the man's neck which shows successful love, this image portrays that if you buy this product you will have successful love in your life. Another line of appeal would be beautiful women and men, the models in this image will attract both men and women to buy this as women will be attracted to the man and men would be attracted to the women and. 

10 words - This brand sells products to keep everyone feeling loved.

1 word - Seductive.