- How was the planbuk YouTube channel used to promote the Ill Manors film?
- Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience.
- What links to other social networking sites can you find on the planbuk channel homepage?
1. On top of the planbuk you-tube channel, the ILL Manors poster is used to promote the movie. It has ratings from five newspapers, the Guardian, the Evening Standard, the Daily Telegraph, the Independent and the Metro. It also has ratings from two magazines which are The Fly and Time Out. In big bold letters it also says 'ILL Manors the number one album' this means that they are advertising success of the album. This will attract audiences to watch the movie and listen to the music related to it. The ratings will show audiences how good the film is as it is a second hand opinion on really popular newspapers and magazines.
2. On his you-tube channel it advertises the featured channel which shows other similar artists, it also shows his other music videos and related channels on you-tube. Comparing this to his poster, the ILL Manors poster includes the release date of the movie, it has quotes from newspapers. The you-tube page is promoting the music video whereas the poster is promoting the movie.
3. There are links to the twitter and Instagram and Facebook page through planbuk's you-tube channel. This then promotes the other pages planB has and people can access that which will lead to more people being interested in what he does and his movie and music video.
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