Ill Manors - Tag London Campaign

I believe the ill manors tag London campaign helped to promote the film as it allowed people on Twitter to interact with the movie. As the Twitter account said if you tweet us what you think of the current climate in the UK we will respond to this and graffiti it and this kind of links in with in the movie as the movie itself shows different views to what the media show us so it is as if they are giving you a chance to spread your message and even be a part of the ill manor project. 
 There are links between the ill manors campaign as they are trying to get their messages across. They may be different messages but they are all trying to send out messages to their viewers. This is from the broadcast in where Plan B may have interviews with talk shows to magazine articles which is similar to the ill manors campaign as they all promoting the movie and giving you a way of interacting with things to do with ill manors.
 I believe this type of a campaign may be more successful that traditional campaigns as it is using Twitter and social networking to promote themselves. In today's modern society technology is an important asset to the way we live and e media is becoming more and more important. So by ill manors using this campaign through twitter and using hash tags they would be targeting a wide target audience due to the fact that e media may be more important than broadcast and print nowadays. Also through Twitter they are able to target a much wider audience as well as the campaign itself being different and unique. 

5) WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS
This would appeal I believe mainly to struggler's as this tweet may be related to them in the way that the poorer are getting poorer. Also to a a more D demographic which relates to what I said about psycographics. 

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN
This would appeal to I believe to explorers as for e.g. they try new brands and individualism and this tweet highlights this, I say this as the tweet is going against Cameron and expressing their own views. 

#ILLMANORS INCLUSION NOT EXCLUSION.
I believe this would appeal to struggler's as this group would relate to the tweet. Inclusion not exclusion shows that they want to be part of society and not be outsiders and this is what struggler's are seen in society who seek escape.

ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS
I believe this would appeal to explorers as they try to seek discovery and seek difference and try brands in the first try. By this I mean the tweet is comparing the trainers and teenagers to rich people and expenses which are equivalent in their terms.

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS.
This would relate to mainly all the psycographic groups as all groups would be affected from main-streamers to struggler's as this tweet highlights that the whole of London is calling and the city is crumbling and that something should be done.