Monday 17 March 2014

ill Manors Twitter

  1. How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film?
  2. What hashtags are used on the Ill Manors Twitter feed?
  3. Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience.
  4. How has the Ill Manors Twitter feed used pictures to help promote the film?
  5. Find examples of the Ill Manors Tag London campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film.
  6. How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.

 ( Q1, Q2, Q3, Q4, Q5, Q6)
The last time something was posted on plan b's twitter page for ill Manors was 17/01/13. The hashtags used were #ill-manors, #megamonday, #playingwithfire, #Qawards. Revolver UK promoted the movie on their twitter by re-tweeting initial tweets, this helps people familiarize themselves with what is going on and who the movie is being produced by, this helps audiences identify that even though it is a low budget film, it is still being produced by us. Chris from Ill Manors, also re-tweeted the tweet of the movie's release dates this will attract his followers to be interested in the movie and will allow them to look it up and follow plan b's twitter page. 
  • The background is completely comprised of a massive ill manors movie promotional poster which has rating and quotes incorporated in it. This is 'in your face' promotion of the film as the viewer will be directly presented with the poster which may alter their decision to go watch the movie.
  • The ill manors ident/ logo is used to help represent/ highlight brand identity which in turn coupled with the other pictures on the twitter feed helps to promote it.
  • dvd release : retweet of fan picture of the dvd allows viewer to acknowledge the fact it is available and that it may be popular as people have already began buying it , however they do not know whether people have 'flocked' to buy it.

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