Plan B - ill Manors official video

Media Representation:
Within the video the masculinity of men is shown they shown as dominate men and this relates to the theory of Berger which goes as such 'Men act women appear'. The stereotype by Medhurt where men are stereotypically more controlling and dominant. The 'youth' are featured in this video as this is aimed at their lifestyles, the story Plan B is trying to tell is that council estate kids aren't as bad as they are portrayed. In the scenes of violence and looting we see mostly young men carrying out these acts as typically boys are more misbehaved then girls. The age range is 16-35 year old's, we see all ages from this age band. The ethnic groups represented the most in this video are White British and Black African, these ethnicities are those who typically live in estate houses and are those who caused the riots.

Media Institution:
The video of Plan B's ill manors is very diverse, low key lighting has been used and you can see in the video there isn't lots of 'girls and alcohol' which is typically seen in rap video.This shows his unique and creative side to hip-hip which he refers to 'poetry'. Even though plan B wants to show a different side to estate kids he still shows them creating havoc and disturbing people. Plan B believes that the media washes people to believe something and then they start believing that and judging peoples ability, this is also a line in his music video. Another message Plan B gives in his music video is that schools out and communities are closed and they have nothing to do that's why they are rioting which makes sense they're young and bored and they are being labelled therefore they think it is right to do what they are doing. In this video Plan B shows his truth and how he grew up and got kicked out of school, he's trying to say that the media glamorise things that shouldn't be such as gadgets and latest phones rather than helping those who need help.

Media Audience:
I believe this music video can relate to everyone not only teenagers. This video can relate to those celebrities who have been brought up in council estate houses and have come so far to reflect on these situations that are still on-going. The video consists of youth actors in the video but the messages portrayed in the music video are fit enough for adults that are mature to understand. I think the music video is based on the social demographics E, D, C2, C1 the reason for this is because the B and A category are too strict and have a tunnel vision on the youth. Based on the lifestyle classification by Young and Rubicam the groups are struggler's and reformers this is because struggler's are like estate youths they're struggling to become something whereas reformers want to make a change due to where they come from.