How has Ill Manors used the broadcast platform to generate interest in the film?

Q1: What are the typical codes and conventions of the film trailers? - what information is provided?

 In the trailer the director shows all the characters in a quick glance, the most                                 interesting shots are shown but not enough is reviled for the audience to identify                            what exactly is going on. Other elements involved in the trailer is the plot summary, voice over, titles of the movie and the cast/credit information.

Q2: How are the trailers distributed?

From all the information I gathered trailers are usually distributed via the same studio productions so for example Warner brothers or Harry Potter films. Other ways how trailers were distributed were through social networking sites such as Facebook and twitter. Other websites were also used to distribute trailers.

Q3: How does Ill manors use trailer conventions?

The voice-over in the trailer tells a story, the music used in the background is parallel it flows with what is happening. There is a plot summary and most of the main characters are introduced and suspense builds up. During the end of the trailer second hand opinions are shown such as the different quotes from newspapers. Second hand opinions give the audience a view on whether to watch the movie or not.

Q4: Who are the target audience?

The target audience for this film are 16-27 year old. The main target audience are teenagers, this is because of the characters acting in the film, they are young adults and we also see a few young teenagers. The main stars such as Riz Ahmed and Ed Skrein are visible in the trailer. It is filmed in London, the typical area where you will find these crimes such as consuming drugs and violence, I think this is the USP for the movie as many people will be able to relate to it. Coming towards the end the release date is shown 'June 6th' which is convenient for the audience. The director which is Plan B is also reviled in the trailer when we see the cabdriver in the view mirror.

Q5: How has the genres in the film been represented through characters, setting, lighting, colour, music/dialogue, camera shots/movements and angles?

The colours used in the trailer are usually dull and dark which portrays the bad life the characters live. It has been shot in the rural parts of London rather than the city. The music used gives it an edgy feeling to the audience a kind of awkward and disturbing feeling, we also hear the directors voice. The shots used are quick shots through the trailer but we see close-ups and slow shots when something important is being emphasised.