Iphone 5c

The iPhone 5c is representing a new form of the original and traditional Black and white iPhone  This year they have decided to go for a different look and make the back of the iPhone plastic but also in colour. The audience of the iPhone 5c is Chinese young people, as they are the ones the phone has been designed for; this is because Chinese people like coloured things and would spend money on it. In the demo students are shown experimenting and ‘showing off’ the features of the new Apple product. The price of the iPhone 5c is not very high, it is priced at £460 aimed at the working class young people, and this price is low compared to the other Apple product release.

In the advert, the man who describes the features and explains the manufacturing process is an English man, he is the first one shown in the video to emphasise values and traditional beliefs. This will impress the iPhone 5c buyers. The background of the advert is purely white and is in that colour to enhance the phone and make it stand out even more. The camera angles used in the demo are mostly close-up shots; this is so that the main focus of the customers watching is on the beauty of the new product.

The story-line of the advert is to portray the iPhone 5c in a very positive way by showing the manufacturing process and impressing customers showing the way the iPhone

 is something unique. Apple products are always shown in a close-up shot and with a white background.  The white background shows a modern feel, and the type of text is promotional text.